• Rainer & Tobias Kyburz, furniture & product designers
  • Maakii GmbH, video production
  • Mary’s Choice Fashion GmbH
  • Mary’s Choice, symbol embroidered in scarf
  • Kobebeef, web design/development
  • Literary Studies, University of Basel
  • Publication series on German Post-Colonial Studies
  • InfoSperber, independent Swiss news portal
  • Adintegra GmbH, information technology
  • Azenes GmbH, Actuarial Consulting
  • Azenes GmbH, Actuarial Consulting

Drawing logos is a fascinating challenge: squeezing a maximum dose of the communicative power of design into a portable, robust little mark. The images above – showing a selection of logos I have designed and executed for various clients – aim to give an impression of my previous work in this field. (More background on individual projects is available on my previous studio website.)

The first thing I do in such projects is ask questions, and listen; I try to understand what the voice of the company is, what qualities or ideas should be communicated. It usually takes a bit of extra effort to dig through the surface layer of obvious, reusable platitudes until some kind of individual, specific essence can be found: a grain that can sprout in a visual dimension; an idea that can be translated into visuals which fit and communicate.

I enjoy this search; though I am not a branding, strategy, or advertising specialist, and am less interested (and experienced) in designing the larger system that is a visual identity. But figuring out how a little mark – especially a typographic one – can communicate exactly to the point, and then also executing it so that each point sits in the right place, is something I deeply enjoy. In fact, this last bit is often my favorite part of the job, and also something with which I occasionally support other designers: refining a rough design, honing it with a type designer’s eye until it sits comfortably in its space, ready to do its job.